Terms ((or Glossary) as I heard them)

Author: writer; the book's best promoter
Author Bio: Questionnaire: details on the author.
Bargain Book: Remainders, books sold cheap from publisher when too many hardbacks are printed and leftover when paperback comes out.
BLAD: Book Layout And Design: blueprints of significant book material
Book Cover: Title, Author, Cover Art; best marketing tool, brands the book
Book Title Abbreviation: in-house code of book of nine letters: first three of words in title (example: Portland's Best Chef would be: PORBESCHE -- not to be confused with Porsche)
Budget: I didn't get this one. It's a percentage of the print run x what the book will be sold for
Co-op: Based on % of sales normally used to promote books to chains & wholesalers
Galley, ARC, F & G (Fold & Gather)
Distributor: Actively markets book. Representative for publisher.
Hook: A short and catchy phrase about the book, basically a sentence.
Hurt: A return to the publisher you can't sell again -- or can you? See bargain.
Marketing Success ("most important thing to take from this class"): Know your audience; and, Will it sell a book?
Pitch: 30-40 words, a brief encounter with the book. Longer than pitch. Why a reader would be interested. Think about what you would tell someone on an elevator.
Out-of-Box Bestseller:predetermined bestseller. Author
Print Run: How many you'll be printing first go-round
Pub Date: Street Date. Date the book will be released to the public
Relationships: What kind of connection you have in industry, what your pub co. has in industry.
ROI (Return on Investment): After all bills are paid, Most pub cos. are in the red, or just break even. Goal: to earn 250K per employee.
Returns: unsold books sent back to wholesaler, publisher or distributor
Review Copy: "self explanatory" used to send to media to get free publicity for book
Sales Sheet: Sheet that goes out on book. Has on it: Title, Author, Size, Prize, Pub Date
Sell In: Six months in advance to go out and sell with chains and wholesalers.
Sell Sheet/Tip Sheet: uh, did you say price.
Warehouse Date: Month or few weeks prior to Pub (Street) Date.
What's In It For Me(?): Relates to-- mostly --the press. What's in it for them to do a story.
Wholesaler: Ingram, say, which has a warehouse. Any retailer can order from Ingram; they're not going to market your book.

Read this

Ooligan Press cordially invites you to the book launch party of "You

Have Time for This: Contemporary American Short-Short Stories". This

is the book for the modern, busy reader- where every story is 500

words or less.

Wednesday, November 28th, 2007 from 7pm-10pm.

23 Sandy (623 NE 23rd Ave Portland, OR 97232)

Enjoy complimentary drinks and appetizers.

Reading by the winners of the Ooligan Flash Fiction Contest.

Photography Show by artist, Casey Wickum, whose art appears in "You

Have Time for This".

Questions? Email efuller@pdx.edu

Remember, "You Have Time for This", we look forward to seeing you there.

. . . . . . .

Ooligan Press

ooligan@pdx.edu

503-725-9748

Portland State University

In the valley of book markets

This story was in today's Times. Thought some would enjoy it.

Good Friday Launch Party

Sunday, November 11, 5 p.m.
Looking Glass Bookstore
7983 SE 13th Avenue
Portland, OR 97202

Ooligan Press is proud to announce the release of Tony Wolk’s second
novel, Good Friday. An imaginative experience that blends science fic-
tion, romance, and alternate history, Good Friday is sure to appeal to
any reader.

Come celebrate the release of this wonderfully written, time-twisting
tale of love and Lincoln at Looking Glass Bookstore in the Sellwood
district of Portland. Meet with the author and enjoy refreshments as
he reads a selection from his new book.

Book Publishing Program at PSU Hosts Open House

Wednesday, November 7, 2007

Native American Community Center

Portland State University

710 SW Jackson Street

Portland, OR 97201

Noon – 6 PM

How is a book made? Who decides on the design? How can I get published?

The public is invited to get the answers to these and other questions about book publishing at an Open House November 7th sponsored by Portland State University’s Ooligan Press.

There will be visual displays on all aspects of the publishing process and opportunities to talk with teachers, authors, and students as well as graduates of the program. The event features presentations on book design, children’s books, working with editors, marketing a book, how the book publishing industry works, and in particular what Ooligan Press looks for when acquiring manuscripts from authors as well as community organizations. Working with the community is important to the press, and book partners to date have included the Chinese Consolidated Benevolent Association, the Croatian Government, PSU’s Geography Department, and the Arlington Club.

Members of The Friends of Ooligan Press (FOOP) will be on hand and books will be for sale. The Open House is free and open to the public.

Schedule:

Noon

Book Surgery

John Henley, Powell’s book buyer and Linny Stovall

Noon – 6 PM

Pitch Your Book

Megan Wellman and Kylin Larsson, students

Noon – 12:30

Publishing with University and Community Partners

Terra Chapek, student

12:30 – 1:15

So You Want to Get Published?

Dennis Stovall, Coordinator of Publishing Curriculum

1:15 – 2:00

The Naked Children’s Book: From Words to Pictures to Books

Michelle McMann, author and Ooligan teacher

1:45 – 2:15

Reading

Geronimo Tagatac, author of The Weight of the Sun

2:00 – 2:30

Confessions of an Author Who LIKES His Publisher

Robin Cody, author of Ricochet River

2:30 – 3:00

Book Surgery

John Henley, Powell’s book buyer and Linny Stovall

3:00 – 4:00

When You Care Enough to Send the Very Worst: Hate Mail from Concept to Publication

Ink and Paper Group, owned by Oolilgan alumni

4:00 – 4:30

Classroom Editing

Karen Kirtley, editor and Ooligan teacher

5:00 – 5:45

So You Want to Get Published?

Dennis Stovall, Coordinator of Publishing Curriculum

Marketing Implementation Plan:

Title:

Book title abbreviation:

Details of your plan: Three to four good sentences with dates

The below is a dateline of events leading up to the release of the book

Acquisition of the book: Date and planned release date

Author questionnaire and biography Completed: Date

ISBN Assigned: Date

Tip Sheet completed: Date

In house launch of the book: Date

Cover meeting: Date

Jacket Illustration sent to Design: Date

Information download to key accounts: Date
(Amazon, Baker & Taylor, B&N, Borders, Bowker, Ingram)

Pitch title to key account: Date
Will need either color cover artwork, Book Layout and design (BLAD) and /or Fold and Gathers (F&G)

Sales Representative Meetings: date
Will need detailed Tip Sheet, marketing plan, catalog page and order form.

Press Release and collateral finished: Date

Pitch book to review sources: Date
Will need color cover, BLAD/ F& G’s and press release

General catalog mailing: Date

Pitch to national media: Date

Information on the title on the Web site: Date

Pitch to Educators, local media and / or special interests: Date

Plan book tour / signings: date and give details

Plan launch party: Date and give details

Registration

Remember that the first day of registration for next quarter starts on November 5 for grad students.